Marcus Reyes
Director of Demand Generation
Halyard Systems
- Speaker
Marcus Reyes runs demand generation for technical buyers, connecting outside-in market signals to inside-out pipeline reality. He has led lifecycle marketing, paid acquisition, and content programs across software and industrial distribution, and he specializes in building measurement systems that survive scrutiny from both the sales floor and the finance team. His programs emphasize evidence over assertion, and he has rebuilt attribution models for several mid-market organizations.